How NFL convinced Michael Jackson to perform Super Bowl halftime show?
Michael Jackson gave us the most memorable Super Bowl halftime show performances when he rocked the stage in 1993.
But it wasn't easy for the NFL to convince a star like the King Of Pop to perform in the middle of a sporting event back then.
NFL's championship wasn't always so grand. Way back when, it took some convincing by the league to get the King Of Pop to show up. In a truly captivating read, Sports Illustrated's Austin Murphy recounts the evolution of the Super Bowl's halftime show. Murphy specifically notes Michael Jackson's involvement in Super Bowl XXVII being a game-changing moment in how the halftime performance is viewed today — and how it almost never happened.
As this Austin Murphy story about how halftime became 'The Halftime Show' details, the league was eventually able to make a convincing argument to MJ.
For a month they got nowhere. (The NFL's Jim) Steeg sat down with the King Of Pop's manager, Sandy Gallin, 11 months before the Super Bowl XXVII.
“I remember pitching them”, he says, “and them not really having a clue what we were talking about.” At a subsequent meeting, producer Don Mischer pointed out that the Super Bowl would be broadcasted in more than 120 countries. Now he had Michael Jackson's full attention.
Steeg recalls MJ saying, “do you're telling me that this show is going to live to all those places where I'll never do a concert?”
A pause, “Im in.” (without hesitation)
“Michael worked harder than anybody [who's done the halftime show], before or since,” says Steeg, who remembers seeing MJ still rehearsing his act at seven at night before the game, in a tent outside the Rose Bowl.
And it showed. Michael Jackson, rocking a bandolier-draped frock coat on loan, apparently, from Muammar Gaddafi, was sensational. The final moments of that show were the most viewed in the history of television at the time.
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