#OnThisDay January 27, 1984. #MichaelJackson's hair caught fire while shooting a Pepsi commercial at the Shrine Auditorium in Los Angeles, in front of an audience of 3,000, assembled to create the concert environment, Michael was dancing to his hit “Billie Jean.”
During the sixth take for the commercial, he apparently veered too close to a pyrotechnics display, which had gone off a bit too early. He was set ablaze by the fireworks, suffering second-degree burns to his scalp and losing some of his hair. His jacket also caught on fire.
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Michael Jackson’s brothers quickly helped to extinguish the flames and Michael seen by his fans with his scalp glowing and smoke billowing from his head.
Following the incident, Michael Jackson, his head bandaged and seen smiling even as he was in pain, was rushed to Cedars-Sinai Medical Center. There he was treated and declared out of mortal danger, but the singer was then transferred by ambulance to Brotman Memorial Hospital Burn Center in Culver City, California.
It was later determined that the pomade Michael Jackson used in his hair was the culprit, catching fire when he neared the fireworks. Still, regardless of the cause, Jackson underwent treatment to hide the scars and had his third nose job shortly thereafter.
It was later reported that the pain Michael Jackson suffered on his scalp from the burns was prolonged and led to his prescription pill addiction. His hair never grew back properly either.
There would, of course, also be legal action. Pepsi settled out of court with Michael Jackson and donated the $1.5 million payment to the Brotman Medical Center. The Michael Jackson Burn Center was subsequently named in his honor.
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